60+ engagements spanning digital transformation, training, research, product development, and operational improvement across membership, education, conferences, publishing, standards, and governance.

Executive & interim roles, advisory, and high-impact initiatives.

Matty Rubenstein is Principal at Aspaklaria. He partners with professional associations and nonprofits worldwide — from lean, volunteer-led societies to global federations. Together they address strategic and operational challenges and enable measurable impact across strategy, operations, and digital initiatives that strengthen programs, streamline processes, and accelerate innovation.

“Matty meets people where they are, uncovers deep insights, and reshapes strategic thinking.”

Barbie Fink, Board Member. CXPA / Director of Customer Experience at Adobe (Retired)

Recent results at a glance....

A $10M Management System
for a $150M Conference Portfolio

Led stakeholder discovery and framed business case for a $10M platform to streamline event management and unlock transparency across a global program. Board approved full funding.

Freeing up $10Ms of
Stuck Conference Revenue

Designed a risk and governance framework that released $10Ms of unrecognized conference revenue in a matter of days, that was stuck by a zero risk policy. $10M released within 5 days.

Transforming IEEE Education
into a Strategic Powerhouse

Elevating IEEE Education: A bold, multi-year, multimillion dollar strategy, unifying fragmented efforts into a flagship investment, raising education to match IEEE’s global strengths.

“Matty is the only consultant who consistently told me what I didn’t already know!”

Susan K. Tatiner, Director, IEEE (Retired)

Articles & Interviews.....

Breaking Down the Pillars:
Redefining Associations
for Direct Impact

Breaking free of the “three pillars” model — Community, Knowledge & Convening — that made associations successful in the last 100 years but now constrain association thinking.

Listen Now →

The Nexus of Destinations and Associations: The Future Of
Socio-Economic Change

A candid look at what needs to change when we bring hundreds or thousands of professionals to a destination — and what we need to do to leave lasting legacies

Read Now →

Leadership In An Ever-Changing World: Pioneering The
Path Forward

The challenges and opportunities on the horizon for associations, tactics and tools to navigate disruption, and how the association industry will change in the short and long term.

Listen Now →

“Matty excels in strategic leadership—aligning project imperatives with organizational goals and bringing out the best in cross-functional teams”

Tim Kostyk, Senior Director IEEE (Retired)

Trusted by teams at....

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Association Strategy & Advisory | matty rubenstein | Aspaklaria

Aspaklaria is a strategy and advisory practice partnering with professional associations and nonprofits worldwide to solve complex, enterprise-level challenges. We work with volunteer and staff leadership to align strategy and operations across membership, conferences, publishing, education, standards, governance, and more. Our advisory and interim executive work focuses on transforming fragmented efforts into cohesive, scalable strategies that drive impact, visibility, and sustainable growth.

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